Content Writer

Requirement:

Required a 5+ years Candidate writing a variety of unique material for websites, blogs, social media, online and newspaper / magazine articles and assist marketing teams in development of engaging content that can be used in marketing or advertising campaigns.

 

Job Responsibilities:

  • Research ideas and facts pertinent to the type of content/topic assigned
  • Develop ideas derived from online/offline research and organize the same on paper or computer applications
  • Sort out workable ideas by a process of elimination and keep eliminated ideas stored for future reference
  • Write fresh content based on research and brainstorming by following instructions provided for each type of document
  • Develop engaging content for articles, blogs, stories and social media to entice and engage audience
  • Ensure that web page content is edited properly to increase on-screen readability
  • Ensure that content contains sufficient keywords for search engine optimization
  • Manage user-generated content on social media sites
  • Manage the company’s social media presence
  • Develop prototypes and storyboards using a multitude of media creation and graphics editing tools
  • Rewrite, paraphrase or write content from scratch depending on specific instructions provided in the work order
  • An understanding of keywords and Meta tags – Ability to write web page titles, Meta tag descriptions, alt tags for images etc.
  • Experience with a publishing house can be an added advantage.

Required Skills:

  • Should be able to write content in a clear manner. The need for good grammar and editing acumen is high as you don’t want inconsistent content floating around the web
  • Content writers also write and edit editorials and press releases depending on the type of project that they have been assigned.
  • Should have excellent command over the English language.
  • A flair for writing with an understanding of what works on the internet.
  • An effective writing style that is fresh, consistent and customer friendly.
  • Ability to write in a variety of formats and styles for multiple audiences.

Fields with (*) are compulsory.